Proper search engine optimization is perhaps the best Internet marketing technique available. Websites that get the best rankings from search engines naturally tend to get the most traffic. This article contains a few SEO tips that will set you on the right path to having high search engine rankings.

When developing an optimized page, do not be fooled into purchasing unnecessary ads to get a higher rank. Advertisements may bring more visitors, but it does not increase your ranking.

One of the most important elements of the optimized site is appropriate keyword density. Keywords should total 20% or less of the entire article.

One effective tip for affiliate marketing is to set up pay-per-clicks. In order to expand your exposure and potentially your income, you can be an affiliate site carrying advertisements for other related sites and you can use affiliate sites to try to generate more traffic to your site.

Be patient for results from SEO. You can not build up huge traffic overnight. Rather, it may take many weeks, even months, especially if your website is brand new. Online business is no different from offline business. Either way, it is going to take time to build your brand.

Use header tags to your advantage. Use CSS to alter the size if your header is too big. Headers are great in that search engines use them to develop site rankings. Highlight the more important things with H1 and H2 options for tags.

Try looking at your competitor’s website source codes. That way, you will be able to determine the way they use SEO for their site and the keywords they find valuable. You’re not going to copy them, but just taking a look around can help your own efforts with developing keywords and phrases.

Search engine algorithms are dynamic; these optimization tips can get you to the top today, but algorithms could change tomorrow. You should keep a close and constant eye on your site and where it ranks in search results.