In this modern world, business owners need to know about SEO. You must keep SEO in mind when designing any marketing strategy to be successful. The tips below will help you update your marketing plan to include proper search engine optimization. Use this advice to make your business stronger.

To receive a better search engine ranking, be sure to place relative keywords in the metatag portion of your website. Include common misspellings of your keywords as well to increase your ranking. Search engines will “read” these metatags and help you appear in a wider variety of searches. Therefore, make sure you use all the possible spellings of your keywords.

Proper keyword density is essential to search engine optimization. To avoid this from happening, keep the total number of keywords on a certain page under 20%.

If your goal is to improve your ranking, you must make your site search engine spider-friendly. Spiders are constantly crawling through your content and pulling your site up based on things like keywords, but they have to know how to navigate your site. A sitemap allows you to present the hierarchy of each page on your site; this also makes it easier for spiders to assess relevancy.

Go to the websites of competitors and view their source codes. This will let you see how they are using SEO on their own website, and what keywords they are using. Even though you might not want to imitate them, this research can help you think of different keywords and other things to try.

The guidance in this piece offers several ideas for making SEO work. To stay up with the competition and find success, a website needs to make use of SEO. With the tips provided, you can help your search engine optimization efforts, thus strengthening your business.