Many people would like to learn more about reputation management, but are unsure where to start. If you are looking for great information on this subject, you have just found it. Keep reading for some great advice on this subject.

Always be personable. You have to actively engage your followers in order to make tweets and updates work. If somebody posts questions to your pages on social media, take care to answer it as fast as you can. If someone posts a question and you don’t have the answer, tell them you don’t know but you’re working on getting the answer for them.

Try to make unhappy customers happy. You can show all your customers that you care when you turn one individual customer’s bad experience into a positive one. Do this online, as well. The other customers out there, and prospective ones, will be shown that you work on customer complaints quickly so they will feel more comfortable doing business with you.

A great way to build up your reputation is to optimize your web page for critical key phrases. This is the name your company is known by. Google places a high priority on authoritativeness. If you’re viewed as an authority, your business will move up the search engine.

Keep up on your social network activities. As per Arnold Worldwide, more than half of all consumers expect brands to answer their queries and comments posted on social media. It is a good idea to respond right away. If you can do so within two hours, that would be preferable. Most companies aren’t going to be as diligent as you, so this will give you a leg up.

You can see how reputation management can help you and your business succeed, but only if you know how to go about it. Apply this advice, and you will see things change for the better. Don’t hesitate! You should get started right away.